RATE IT! Today Show Barf-o-rama

Okay, THIS is sick...

By now, everyone knows about yesterday's news story about the runaway homemade helium balloon and the missing 6 year old boy who was believed to have been dramatically carted away with it.

Thankfully, the kid was not a stowaway -- he was hiding from his father at home. As kids will do.

Last night on Larry King, Falcon Heene -- yeah, that's the boy's real name -- said that the apparent stunt that prompted police, the media and even NORAD to scramble in an urgent effort to save him, was done "for the show." Seriously. The kid said it was done to grasp the nation's attentions...on purpose for publicity. Unbelievable.

What was even more unbelievable -- and in a sick, really REALLY funny way...on live TV this morning during NBC's 'Today Show', the Heene clan were in the midst of a live interview when wee Falcon tosses his cookies....yep, a big barf-o-rama....on live BREAKFAST television!

'Today Show' host, Meredith Viera was stunned --- I bet most viewers were horrified -- it was just after 7am, peak breakfast hour. I found it hilarious. I laughed...and laughed and laughed. I've worked in TV long enough to know how fab live TV can be, when the impossible can (and will!) happen. Somewhere I hear the gang over at ABC and CBS laughing their faces off. Bet tons of viewers turned the channel from NBC on first hurl.

Can you blame them?