RATE IT! Vanity Fair Loves the World Cup

I am not alone!

See, even Vanity Fair magazine can't keep its excitement for the upcoming World Cup on the down low. 


For a magazine that typically sees itself as refined & full of journalistic worth (Lindsey Lohan cover shoots aside), am I the only one who was surprised to see the world's football elite showing their patriotic pride (and more) while stripped down to their skivvies on the VH June cover? 



I'm very surprised. Very pleased too that goes without saying, but surprised nonetheless. I may have to make the exception and actually purchase Vanity Fair for this issue.


Finally! A highly-publicized American magazine clued in to what the rest of the world has known for *ages*...no, not how fine Cristiano Ronaldo is in his pants -- BUT what a big deal the World Cup of football is. Bigger than the Super Bowl, the Olympics... every sporting event on the PLANET! Kudos to Vanity Fair. Shame Owen Hargreaves wasn't available to support Canada in this photo shoot. 


The 2010 World Cup begins June 11 and runs through to July 11 in South Africa. June 11 cannot arrive fast enough in this household.